Our eco-friendly laundry guide
We live in a world where is cheaper to buy new clothes than it is to take care of the one that you already own. There are many reasons why our clothes don’t last longer, mainly because most of the clothes in the fashion industry is not long lasting and also because the majority of our clothes is made of polyester (plastic derived from fossil fuels).

In order to make our clothes last longer and respect the planet when taking care of them, it is
crucial to know how to do it mindfully. Lorna Earth supports quality over quantity, that is why all our garments are designed to be timeless and made of natural fibres. As a brand, we want to make it easy and simple to take care after your clothes.
Here’s our guide to wash textiles in a gentle and sustainable way.
· Follow the care label instructions
Here you will find just general guidelines. Please, always read the care label to determine the type of fabric: silk, wool, synthetic… then follow the specific instructions.
· Wash less
This is the easiest way to make clothes last longer, don’t harm the Earth and save money. It is a win-win-win. Did you know that we should only wash our denim garments once or twice a year? Also, we shouldn’t machine wash knitwear and delicates fibres such as silk and wool, instead we can spot clean when stained or hand-wash them once in a a while.
Wash your clothes only when necessary. There are many ways to maintain clean your garments before throwing them into the washing machine, steaming is our favourite one.
· Wash cold
To make your clothes last for as long as possible, make 30ºC your standard option and reserve higher temperatures for washing soiled, durable textiles, such as
towels.
Always avoid fabric softener at all costs, it may contain phthalates, which disperse scent; synthetic musks such as galaxolide, which accumulate in the body. This can cause allergies and irritations, specially on sensitive skin. What’s more, fabric softeners damage fabrics fibres which make them less durable and resistant.
· Hand wash
Washing clothes by hand is by far the most gentle approach. Machine washing can sometimes be harsh on our clothes and can damage the fibers and natural shape of the fabrics.
· Air dry
There are many ways to dry your clothes, but some may not be as earth-friendly as others. Tumble drying is by far the worst option for the environment, and it won’t help prolonging your garments’ life.
The best way to dry your clothes is to let them air dry, sometimes during winter this won’t be an easy task, but you can always place you drying rack in a warm room and your clothes will eventually be dry.
· Steam instead of iron
When it comes to removing wrinkles there are mainly two ways of doing it: ironing
and steaming, although, we always tend toward steaming. Steaming is the quickest
and easiest way to remove wrinkles, what’s more, the hot steam not only removes wrinkles but
also fights unpleasant odors and bacteria.
Steaming is also the best option for delicates such a silk, velvet, cupro and wool.
